TikTok Summer Skills

We partnered with TikTok to design and produce the official performance jerseys for the #SummerSkills football masterclass — the platform’s summer programme encouraging teens to learn new skills over the school holidays. Fronted by Millie Bright OBE, the campaign combined creator-led coaching with real-world sessions to inspire confident play on and off the pitch.

Our role covered end-to-end apparel delivery: concepting kit visuals, specifying breathable performance fabrics, managing production, and ensuring on-time fulfilment for the live activation and social content capture. The jerseys were created to align with TikTok’s campaign identity and to photograph cleanly across short-form video and stills. Millie Bright’s involvement helped drive awareness and credibility among young footballers engaging with the programme.