Talk of the Devils Re-Design

We delivered the creative direction and visual rebrand for Talk of the Devils, The Athletic’s leading Manchester United podcast. As the show expanded into video, it needed a bold, modern identity to match its sharp insight and strong host chemistry.

Our work included a new logo system, key artwork for Spotify, Apple Podcasts, and YouTube, along with a flexible visual style inspired by United’s legacy — without leaning on clichéd football imagery. We also created illustrated host portraits, collage-style compositions, and adaptable templates for future guests.

We worked collaboratively with the fantastic team behind Talk of the Devils, who were incredibly open, thoughtful, and accommodating throughout the process. The initial graphics we developed were taken and rolled out across their new video format, helping set the tone for the show’s next chapter and connecting with a smart, millennial football audience across the UK, US, and Canada.