Pro Direct x Steven Gerrard

We created a set of bespoke football illustrations for the opening of Pro:Direct’s new PD:FC concept store at Liverpool ONE — a flagship retail space designed to celebrate modern football culture, performance, and style.

The illustrative work featured a selection of Steven Gerrard’s most iconic moments in adidas Predator football boots, with each piece representing a significant moment from his illustrious career. Produced for an exclusive opening event with Gerrard himself, the artwork helped connect the store launch to the heritage, emotion, and identity of Liverpool football culture.

Used within the store environment and across launch-night creative, the illustration series supported a major moment for Pro:Direct as they expanded their PD:FC concept into one of the UK’s most iconic football cities.

Scope: bespoke football illustration · Steven Gerrard career moments · adidas Predator boot storytelling · launch event artwork · retail graphics · sports campaign assets