PL Summer Series Atlanta

As part of EA SPORTS' activation at the Premier League Summer Series in Atlanta, we delivered full creative and merchandise support for their headline event at the Mercedes-Benz Stadium.

We were responsible for developing the event branding, which included designing and producing over 600 custom merchandise packs for guests. Each pack featured branded socks, a performance jersey, a festival tumbler, a pin badge, and a stress ball — all created to reflect the energy and style of the tournament experience.

Our creative work extended into the stadium itself, with our graphics featured across the 360-degree digital ribbon boards around the top perimeter of the stadium — offering bold visual impact at scale. We also produced promotional social media assets for the event, many of which were shared by the attending talent and creators, helping to generate reach and visibility beyond the venue.

From digital to physical, this activation brought the EA SPORTS brand to life across every touchpoint.