Pantofola d'Oro Luisito

As part of Pantofola d’Oro’s Collezione Icona, I led the art direction, branding, and visual identity for Chapter One of the series—a special collaboration with Panini honouring one of football’s greatest midfielders: Luis Suárez Miramontes, “The Architect”.

At the centre of this first chapter is the Superstar Elite x Luisito FG boot in Black/Gold/Red—an elevated tribute to Suárez’s influence and legacy. Each pair is presented in a custom collector’s box and includes a limited-edition reprint of his classic Panini card, created exclusively for the collaboration.

The visual language draws inspiration from Pantofola d’Oro’s iconic players of the early 1960s—Garrincha, Sivori, and Suárez—merging heritage craftsmanship with contemporary performance. Featuring a superlight soleplate, soft K-leather forefoot and a precisely lasted construction, the boot delivers comfort, agility, and the unmistakable touch of Italian excellence.

Chapter One celebrates a master of the game and sets the tone for a series rooted in legacy, craftsmanship, and football history.