FC27 Launch

We partnered with EA SPORTS to support their launch activation at the PUMA flagship store in London, delivering a full suite of branded creative, in-store graphics, and event merchandise. We designed the overall in-store look and feel, creating campaign graphics that helped shape the space and deliver a consistent brand experience across the activation.

Alongside the core creative, we designed and produced a range of physical event touchpoints, including custom pin badges, branded shoe tags, and event wristbands. Each item was created to extend the campaign identity beyond the space, giving guests something to wear, collect, and take away from the event.

We also created the artwork for a print-your-own T-shirt activation, allowing guests to engage with the campaign in a more personal and interactive way. From environmental graphics to collectible details, the project brought together sports branding, merchandise design, and activation delivery for a memorable EA SPORTS launch experience.

Scope:

• In-store graphics

• Event look and feel

• Pin badge design and production

• Shoe tag design and production

• Event wristbands

• Print-your-own T-shirt artwork

• Brand activation design