FC26 Launch

We partnered with EA SPORTS to deliver end-to-end creative for the FC26 launch events at Stamford Bridge, Anfield, the Etihad Stadium, and Tottenham Hotspur Stadium. We produced event branding and digital screen graphics tailored to each venue’s LED systems and supplied guest merchandise, which included a duffle bag, branded chocolate, festival cups, and lots of other gifts Special guests included: Ian Rush, Jérémy Doku, Lauren James, and AJ Tracey.

We also handled the web banner rollout for player ratings and launch, plus head-to-head graphics for partners across social and web. 

For internal teams, we created staff goodie bags (branded chocolate and T-shirts). Beyond the venues, we designed the FC26 gaming van livery — seen at Anfield on Merseyside derby morning — and designed premium controller gift boxes for external partners.

Scope: 

• stadium screen graphics · 

• Guest merch  

• Staff packs 

• Gaming van wrap

• Partner gift packaging

• Social media and Web banner Delivery