FC25 Launch

Multidisciplinary Creative & Merchandise Support for the Launch of EA Sports FC25

We played a central role in the launch of EA Sports FC25, delivering creative direction and production across multiple disciplines.

Our work included the design and production of a custom merchandise pack for internal staff, featuring branded items that elevated the launch experience. We also created cover artwork and packaging for a limited-edition promotional vinyl, along with custom pin badges and backing cards.

To support the campaign rollout, we produced a wide variety of web graphics and digital assets for use across EA Sports’ network of partner clubs. Beyond digital, we developed custom vehicle graphics for a branded Mercedes van wrap, designed and sourced bespoke footballs, and produced custom wristbands for launch activations — helping to unify the campaign across physical and digital touchpoints.