EA Sports Madrid Off-site

For the EA Sports FC team's annual offsite in 2024, we were commissioned to lead the creative direction for event branding and custom merchandise. With creative freedom and access to the brand’s iconic assets, we developed a cohesive visual identity tailored to the occasion.

The event took place in Madrid, and our design approach drew inspiration from traditional Spanish tile patterns, paired with the iconic white and blue colours of Real Madrid. The resulting capsule collection included a custom T-shirt, hoodie, bucket hat, bandana, and a sun protection kit, all designed to reflect both the location and the EA Sports FC brand.